Showing posts with label Brian Clark. Show all posts
Showing posts with label Brian Clark. Show all posts

Tuesday, May 10, 2022

Does your opening make your memoir a must-read?

 

In writing your memoir, you must craft every aspect well, but your beginning could make or break your entire book.


 

Because of that, you’ll need to create curiosity, draw readers in, and keep them reading.

 

An opening is probably the hardest for all of us to create, whether we’re composing a book, vignette, newspaper or magazine article, blog post, inspirational talk, or sermon.

 

Brian Clark drives home that point:

 

“Master copywriter Gene Schwartz

often spent an entire week on the first 50 words. . . .

Those 50 words are the most important part

of any persuasive writing,

and writing them takes time.

Even for the masters.”

 

Read that again: “ . . . writing them takes time. Even for the masters.”

 

How are you doing on crafting your memoir’s beginning?

 

Here are a few tips:

 

Remove your scaffolding. (Don’t miss that link!) Your first few paragraphs must be the correct ones.

 

Be sure your beginning doesn’t give away the ending. This might seem like a no-brainer, but too many people goof on that.

 

Prolific author and New York Times bestselling author Cecil Murphey says, “I once read more than one hundred of the entries for Christmas Miracles, a compilation book. The major flaw in at least a third of them was that they told us the ending before they told us the story.” Cecil gave this example: “The worst Christmas of my life became the best Christmas ever.”

 

Instead of giving away the ending, intrigue your readers: Entice them to keep reading so they’ll discover how your memoir ends.

 

When I teach memoir classes, I encourage people to do what I did when I was a journalism student (and still do today): Study openings written by pros.

 

Be an eager student: Go to the library, or browse around a book store, or look through your own stack of books, or look inside memoirs on Amazon—but only those written by pros. Study how they do it.

 

Scrutinize the start of everything you come across—newspaper articles, magazine articles, literary journals, fiction—anything written by pros, and study how they do it.

 

Once you’ve acquainted yourself with professionally composed openings, look at how non-pros write them

 

By studying beginnings penned by 

both pros and beginners, 

you’ll recognize what works 

and what doesn’t. 

And you’ll become more skilled 

at creating your own memoir’s opening.

 

Remember: Plan to take plenty of time to create just the right beginning.

 

The first part of your memoir can make or break the whole book.

 

An effective start can motivate a person 

to keep reading,

but a weak one could persuade him 

to close your memoir and walk away.

 

Put in the hard work needed to make your opening zing.

 

Thursday, January 10, 2019

Does your opening make your memoir a must-read?

Reading time: 1 minute, 43 seconds

Your memoir’s opening is the most important part to write well.

You must craft every aspect well, but your beginning could make or break your entire book—so create curiosity, draw readers in, and keep them reading.

A written piece’s opening will probably be the hardest to create, whether you’re composing a book, vignette, newspaper or magazine article, blog post, inspirational talk, or sermon.

Brian Clark drives home that point:

“Master copywriter Gene Schwartz often spent an entire week on the first 50 words. . . . Those 50 words are the most important part of any persuasive writing, and writing them takes time. Even for the masters.”

Read that again: “ . . . writing them takes time. Even for the masters.”

How are you doing on crafting your memoir’s beginning?

Here are a few tips:

Remove your scaffolding. (Don’t miss that link!) Your first few paragraphs must be the correct ones.

Be sure your beginning doesn’t give away the ending. This might seem like a no-brainer, but too many people goof on that.

Prolific author and New York Times bestselling author Cecil Murphey says, “I once read more than one hundred of the entries for Christmas Miracles, a compilation book. The major flaw in at least a third of them was that they told us the ending before they told us the story.” Cecil gave this example: “The worst Christmas of my life became the best Christmas ever.”

Instead of giving away the ending, intrigue your readers. Entice them to keep reading so they’ll discover how your memoir ends.

When I teach memoir classes, I encourage people to do what I did when I was a journalism student (and still do today): Study openings written by pros.

Be an eager student: Go to the library, browse around a book store, look through your own stack of books, and look inside memoirs on Amazon—but only those written by pros. Study how they do it.

Scrutinize the start of everything you come across—newspaper articles, magazine articles, literary journals, fiction—anything written by pros, and study how they do it.

Once you’ve acquainted yourself with professionally composed openings, look at how non-pros write them, whether memoirs, fiction, articles, or blog posts. (Most blogs I follow have weak beginnings, sad to say.)

By studying beginnings penned by both pros and beginners, you’ll recognize what works and what doesn’t. And you’ll become more skilled at creating your own memoir’s opening.

Remember: Plan to take plenty of time 
to create just the right beginning.

The first part of your memoir can make or break the whole book.

An effective start can motivate a person to keep reading,
but a weak one could persuade him to close your memoir and walk away.

Put in the hard work needed to make your opening zing.





Thursday, August 21, 2014

Openings: the hardest part


Your opening is the most important part to write well—whether you’re penning a book, a vignette, an article, a blog post, or an opening paragraph for the Women’s Memoirs contest. (The contest is open to men, too.)

If you don’t hook your readers from the beginning—if you don’t create curiosity, if you don’t present your story as a must-read, they probably won’t keep reading.

Besides your opening being the most important part, it will probably be the hardest part to write well.

Hardest, you ask? Yes, read on….

Brian Clark drives home that point: “Master copywriter Gene Schwartz often spent an entire week on the first 50 words… Those 50 words are the most important part of any persuasive writing, and writing them well takes time. Even for the masters.”

For the past couple of weeks I’ve been working on an opening paragraph for the Women’s Memoir contest, and I’ve revised it at least 20 times. I’m not sure yet if the current draft will be the final one.

How are you doing on crafting your openings? Even if you’re not entering the contest, your openings need to sparkle.

Here are a few tips:

First, be sure your first paragraph is the correct one! Remove your scaffolding.

Next, be sure your opening doesn’t give away your story’s ending.

That might seem like a no-brainer, but too many of us goof on that.

Prolific writer (over 135 books) and New York Times bestselling author, Cecil Murphey, says, “I once read more than one hundred of the entries for Christmas Miracles, a compilation book. The major flaw in at least a third of them was that they told us the ending before they told us the story.” He gave this example: "The worst Christmas of my life became the best Christmas ever."

Instead of giving away the ending, intrigue your readers, make them curious, and entice them to keep reading so they’ll discover how your story pulls together at the end.

Learn the difference between effective and weak openings. How?

On Facebook recently, Cec shared a good tip: “One way to learn to write good beginnings is to see how the professionals do it. Although some do it better than others, I learned a great deal about beginnings by reading only first paragraphs of half a dozen books every day for a week.”

So, scrutinize first paragraphs of six books every day for a week—or whatever works for you—and be sure to read books written by professional writers. (There’s a lot of junk out there.)

Note openings in everything you read: articles, blog posts, sermons, fiction, and creative nonfiction. Some will work well, others won’t. Ask yourself, “Why do some entice me to read on—or not?”

Be sure to check out links below about leads. You’ll find a lot of good stuff there!

Next, examine your opening, your beginning (sometimes called lead, lede, or hook) and revise, revise, revise.

The opening is probably the most difficult part to write well.

Your beginning can make or break your story:
An effective opening can persuade a person to keep reading—
but a weak opening can make a person close the book and walk away.

Put in the hard work needed to make your opening zing.


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