“A clever title is great if it is clear,” writes Judy Cullins,
“but a clear title is
always preferable. The best? A clear and clever title.”
“A shorter title is better than a longer one.
Your reader will spend only four seconds on the cover.
While some long titles have succeeded,
usually
the shorter, the better.”
Does your
memoir have a title yet? If not, I hope last week’s post and today’s will
inspire you to work on it.
Remember: It’s
good to give your memoir a working title until you can pin down the just-right
title.
Why?
Because:
The
process of writing
often
takes the story
places the
author never expected.
The
process of writing
can take
the author’s story
in a
different direction
than she
planned.
The facts—dates,
places, people’s names, for example—
don’t
change, but you can see the deeper story
and its
meaning and significance in new ways.
With that
in mind, choose a working title, knowing you might change it later, depending
on what you discover as you continue to write. In fact, you might not pin down
your permanent title until you’ve finished writing your memoir, but your
working title can help you reach your final title.
Daniel Scocco
offers seven interesting methods of crafting your title:
He
suggests listing nouns, verbs, and adjectives that describe your story and
“combine them into different phrases.”
Daniel
also suggests describing an important turning point or the climax of your
story, noticing key words. “Mix and match these words,” he says, “to see what
works for you.” I like that: “Mix and match.”
Read the
rest of Daniel’s seven tips in his post, “Picking Your Perfect Title.” They are
intriguing.
Choose a
title that’s easy to pronounce and easy to remember. Jerry Waxler points out that a good title
helps a reader recommend a book to a friend. I hadn’t thought of that before,
but his point caught my attention. He says, “…the title should roll off the
reader’s tongue when friends ask for a recommendation.” Good stuff, Jerry!
You might
consider giving your memoir a one-word title.
A title
with a visual component works well in catching potential readers’ attention.
Analyze
other memoirs’ titles. Study advertisements. Examine article titles in
newspapers, magazines, and blogs. Ask yourself “What makes them work?”
Or, how
about a Shakespeare quote? Or a phrase from an old hymn that’s in the public
domain? (Avoid using copyrighted materials. Check out the laws thoroughly if
you’re tempted to use anything copyrighted. Click here to read Virginia Lloyd’s "How to Get Permission to Use Song Lyrics in Your Book.")
In her
excellent book, The Writer’s Portable Mentor, Priscilla Long tells us to craft
titles that “give readers an extremely accurate idea of what’s behind the door
they are about to walk through…. [S]hun lyrical flourishes, obscure metaphors,
and anecdotes with delayed points.”
She urges
writers to avoid being fancy. Instead, she says, we should be direct, accurate,
plain and simple.
So, now, put on your thinking cap
and craft a working title,
or maybe even your final title.
And come back next week for more tips.
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