Have you chosen a title for your memoir? You can give it a working title
even if you haven’t finished polishing your manuscript.
Most of us spend a long time pinning down exactly the right title so start
now on yours, knowing you might change it later.
Ask yourself the following when searching for your title:
- What is my memoir’s theme or recurring themes—my memoir’s message?
- What is my story’s key turning point?
- Can I link my title to a popular book title? (The last time I checked, book titles cannot be copyrighted but, nevertheless, craft your own similar title.)
- Is there a famous quote or Bible verse that summarizes my memoir’s message?
- Who is my audience (who is most likely to buy my book)? Use key words to catch potential readers’ attention.
Kathy Pooler offers good advice in her blog post “Choosing the right title for your memoir” In it, she leads us through steps she took in crafting
her memoir’s title.
She asked herself:
- Is the title catchy?
- Does the title strike at the heart of my story?
- Does my title reveal my promise to the reader?
- Does the title create interest for the reader?
Jerry Waxler, in his blog post, “How to Pick the Best Title for Your Memoir,” says we need to “consider all the work a title has to do. A great
title helps potential readers buy the book, love it to the last page and then
recommend it to friends.”
Jerry says, “the title is the first line of marketing.” A title can
make or break a sale.
Think about how you decide which books to buy: The first thing you
notice is the title, right?
If the title doesn’t appeal to you, you put the book back on the shelf.
You want a book that makes you curious, attracts you, draws you in, and makes
it impossible to put it back on the shelf.
If the title does grab your attention, then, if you’re like me, you
read the back cover for more info, and you open the book and read endorsements.
But remember, it was the title that inspired you to do so. That’s why your
title is so important.
Above, Kathy asks, “Does my title reveal my promise to the reader?” and
Jerry says it this way: “Reading a book is like entering a contract with the
author, and the terms of that contract are summarized in the . . . title. Every
time a reader sits down to read, the title goes through their mind, evoking an
image that pulls them back into the story.”
My first memoir had several working titles. I played around with Confessions
of a Baby Boomer: Letters from Africa
because the organization I worked with was interested in using the book to
recruit Baby Boomers, empty-nesters, and mid-lifers. The words Baby Boomer are
key words that could catch the attention of our targeted audience.
But that title didn’t feel just right. Next, I tried out Quaint I Ain’t: Grandma’s Letters from Africa, because, from the book’s preface: “I discovered I was not the traditional, quaint little grandmother I always envisioned. No, I had stumbled into adventures most grandmas couldn’t imagine—a hippo charged me, a baboon pooped in my breakfast, a Maasai elder spit at me, and I drank tea from a pot cleaned with cow’s urine.”
But that title didn’t
feel right, either—to me or to those who knew me. “Ain’t” is a word I’ve never
used, and some acquaintances were shocked that I would use it.
In the end, I chose Grandma’s Letters from Africa for two reasons: (1)
The memoir was a collection of letters I wrote to my granddaughter, and (2) I
hoped potential readers would connect my title with Isak Dinesen/Karen Blixen’s Letters from Africa. My husband and I lived near Karen’s home and coffee farm, both of which
were central in the famous movie, Out of Africa. (Sigh….)
Come back next week when we’ll explore more about choosing your
memoir’s title. In the meantime, choose a working title, knowing you can and probably will change it later. Your working title will help you discover your final title.
No comments:
Post a Comment