The pros don’t all agree on the “rules” for creating a
strong, compelling title, and some tell us to break the rules anyway! But we
all recognize when a title does not work, so if you hope to market your memoir,
put extra effort into choosing your title.
Since that takes time, try out a few working titles (temporary,
unofficial titles) before finalizing your choice. You can do that even while
working on your manuscript.
There’s an art to fashioning a book title that’s just right. Notice
your working title’s melody, its sound, its rhythm.
Lynn Serafinn says, “The ‘rhythm’ of a title has to do with
rise and fall of words, the number of syllables and the strong/weak accents
within them…. ”
In her delightful book, The Writer’s Portable Mentor, Priscilla
Long explains that “Sounds have frequency. Sound travels in waves that come at
more frequent or less frequent intervals. The shorter the wave, the higher the
frequency. Eek! is a high-frequency sound. The longer the wave, the lower the
frequency. Blue is a low-frequency sound.
“… [T]hink of high-frequency vowels as high-energy vowels.
Pie in the sky! Let’s get high! Dream on! Scream!....
“Low-frequency vowels are low-energy vowels. They bring us
down. We have the blues…. We are lonely. We feel moody….”
In her book, Priscilla lists the vowels with lowest frequenty:
- long o (boo)
- long o (bone)
- short o (book)
Here’s Priscilla’s list of vowels with highest frequency:
- long e (bee)
- long a (bay)
- long i (buy)
When choosing your memoir’s title, ask yourself if you want a
high-energy title or a low-energy one, and choose words accordingly. (I encourage
you to buy Priscilla’s The Writer’s Portable Mentor. It’s a gem!)
Daniel Scocco suggests collecting words from poetry or songs
that catch your attention. He says, “You can find some powerful titles by
mixing, matching and combining [those]words….”
(Be sure to see Daniel’s other advice in our earlier blog.) Just
remember to honor copyrighted material.
I’m working on my second memoir and have played around with
titles. My first working title was Tattered and Breathless and Full of Tales because
years ago I stumbled upon Janet Chester Bly’s poem, “Breathless Tales.” It
captured, so briefly and in such a delightful way, the quirky life I’ve
lived—so different from what I’d always dreamed I would live. Here is her poem:
Breathless Tales
I would rather clutch my invitation
and wait my turn in party clothes
prim and proper
safe and clean.
But a pulsing hand keeps driving me
over peaks
ravines
and spidered brambles.
So, I will pant up to the
pearled knocker
tattered
breathless
and full of tales!
Many thanks to Janet Bly
for permission to use "Breathless Tales"
Since Tattered and Breathless and Full of Tales was only my working
title, I didn’t need to worry about copyright issues—I was the only one using
the title, and I was using it temporarily.
My second working title was Scruffy and Winded and Full of
Tales. Scruffy instead of Janet’s tattered,
winded instead of Janet’s breathless. But no, that was too much like her
wording.
My third and current working title is Winded and Wrinkled and
Brimming with Tales.
I think it’s different enough from Janet’s words that I won’t
have copyright problems.
And I like the rhythm of the third working title. See for
yourself: Read these two titles aloud:
- Scruffy and Winded and Full
of Tales
- Winded and Wrinkled and
Brimming with Tales
The title’s rhythm needs the two-syllable “brimming” instead
of the one-syllable “full,” don’t you agree?
In the current working title, I also like the repetition of
the short “i” sound (assonance).
I also like the repetition of two-syllable words: winded,
wrinkled, and brimming.
On Priscilla Long’s frequency scale from low to high (which I
did not include above), the short “i” sound is right up there next to the
highest frequency sounds, and that seems to be a good fit for my memoir’s contents.
So what about your working title? Do you want low-frequency
vowel sounds or high-frequency? Read your title aloud. Does it have a good rhythm? A
pace, a beat, a cadence?
Then ask yourself Lynn’s questions: “Does it feel too long?
Too short? Is there a musical quality that makes it pleasant to say? Does it
feel like it should have ended a few syllables earlier?”
How can you make your working title better? Keep tweaking it
until you’ve crafted a winning title!
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