Showing posts with label Facebook advertising. Show all posts
Showing posts with label Facebook advertising. Show all posts

Thursday, April 20, 2017

On self-publishing and marketing your memoir


Let’s face it: Most of us will never sign a contract with a traditional publishing company. Thousands of writers don’t make the cut, not even good writers—not even great writers.

But nowadays we have publishing options we didn’t have only a few years ago: self-publishing companies. They offer various services for various prices.

Note: They also publish books of varying quality, in both contents and materials. Too many self-pub books can’t be described as “high quality.”

Having said that, many self-published books are top-notch quality, so much so that some prolific traditionally-published authors are now going the self-pub route. Self-publishing can be an excellent choice for most of us.

Nevertheless, some people continue to turn up their noses at self-publishing.

“Some writers will think you’re not a good writer because you’re self-published,” writes Joanne Dannon. “There is still a stigma that you’re not good enough since you’re not traditionally published….”

But if you want to be a good writer, Joanne says, “Focus on being the best writer you can be. Self-publishing is not for bad writers, it’s for motivated, savvy writers who write quality books….

Successful self-published writers have excellent books with a well-written story, professional editing and formatting as well as a quality well-made cover (not home made)” (What I wish I’d known before self-publishing).

To write and publish a professional-quality memoir, you must work hard.

Become a student of everything related to writing, publishing, and marketing.

Among other skills, improve your self-editing abilities. Bethany Cadman offers tips in Practical Advice for Editing Your Manuscript.

Also check out Jami Gold’s post, Writing Habits: We Can’t Fix What We Don’t See.

And then there’s successful marketing: We must educate ourselves, pre-plan, and commit to hard work. Look over Joanne Dannon’s blog post, What I wish I’d known before self-publishing.

I highly recommend Sandra Beckwith’s blog, Build Book Buzz. Begin by checking out Facebook advertising for authors: A quick-start guide.

If you want to be
“motivated, savvy writers who write quality books,”
educate yourself.

Make it your goal to publish a well-written book,
professional in editing and formatting,
whether you’re publishing your memoir for only friends and family,
or for the masses.