Thursday, May 25, 2017

“A title that tolls off the reader’s tongue”

Choose a title that’s easy to pronounce and easy to remember.  Jerry Waxler points out that a good title helps a reader recommend a book to a friend.  I hadn’t thought of that before, but his point caught my attention. He says, “…the title should roll off the reader’s tongue when friends ask for a recommendation.” Good stuff, Jerry!

Denis Ledoux says a memoir’s title is “about the reader not about the writer.”

Choose a title that reaches out to readers and hooks them because, Denis points out, “Many things are competing for the reader’s attention [so] a title needs to be a player in the competition.”

Think about what your potential readers need. In his post, How to Choose a Title for a Memoir, Denis asks:

  • “What is your ideal reader struggling with? Where is his pain? Place a word or two that describes that pain into the title….
  • What outcome will the reader achieve when she reads this book?...
  • How can you involve the reader’s curiosity?”

Analyze other memoirs’ titles. Study advertisements. Examine article titles in newspapers, magazines, and blogs. Ask yourself “What makes them work?”

And then have fun crafting a few possible titles for your memoir.

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